Jijide at Notes Shanghai 2025: a return to origins, through fragrance,

We are delighted to announce Jijide’s participation in Notes Shanghai, the premier international exhibition for the fine fragrance industry and for the Golden Osmanthus Awards, the highest official honor in China’s fragrance world.

For us, Shanghai is more than a prestigious stage; it’s a symbolic return to our origins, a homecoming. Jijide was born from a dialogue between cultures, from the encounter of Italian and Chinese friends with their unique perspectives. In China, this narration finds its most natural home.

On this occasion, we will present our collections as olfactory narrations: the Personality collection - a best seller in Asia, inspired by Asia - and the Dialogo collection.

With the Personality Collection, eight human moods, emotions, and personalities become olfactory portraits that tell universal identities and become a mirror for those who wear them. Tested by focus groups in China and Italy, they prove to be a universal and shared language. We will be there to guide you through this journey of self-discovery.

Notes Shanghai will not only be an opportunity to showcase our work, but above all a space for conversations: to share ideas, build connections, meet old and new friends and give voice to the universal language of perfume.

To take part in this conversation, you can find us at Stand U04, 16-19 October 2025 at the West Bund International Conference and Exhibition Center, Shanghai.

See you there,
The Jijide Team