Jijide presents at Esxence 2024 the innovative Dialogue Collection

Jijide presents at Esxence the Dialogue Collection, built to give shape to the great response obtained from the RISO and GRANO fragrances, anticipated in the last edition.

True to Jijide’s original inspiration of telling stories about friendship and cultural exchange, RISO and GRANO have been designed with an experiential approach; to convey feelings of happiness & sharing, contextualized within two different cultures, but so direct that anyone could relate to them by simply closing their eyes. RISO and GRANO are conceived to enhance the beauty of such perceptions through an authentically multicultural interpretation.

RISO and GRANO are the first fragrances of the Dialogo Collection

RISO and GRANO were created by two up and coming female noses, Zimo Luo from China, and Nour Akoum from Lebanon. The noses, who are friends from their studies at the prestigious ISIPCA in Paris, were asked to work on the idea of friendship and get together, the feeling of comfort and fun one feels whilst having a good time with friends. Their unique backgrounds and expertise allowed them to capture the essence of two very different cultures and transform them into two appealing and complementary fragrances that fully represent Jijide’s DNA.

With the same open approach, Jijide will share with the 2024 Esxence audience a preview of the two new fragrances which are the result of a new dialogue: TERRA and FUOCO.

Boris Barzut and Adill Ali are the noses of the two new previews

Both fragrances were born from the invitation to two talented young noses: Adill Ali, of Kenyan origin, and Boris Barzut, born in Bosnia. Adill and Boris transposed Jijide's identity into an experience that unites their two native cultures: the concept of conviviality, the moments were people share time together. The two stories of Terra and Fuoco shaped two synesthetic images, capable of transporting people’s soul & mind to Africa or to the Western Balkans.

We look forward to see you on Saturday 9 March at Esxence, stand SM34 at the Allianz – MiCo Milano Convention Center, from 10am to 4.30pm.