Stay in Italy or go elsewhere? The dialogue about Italian identity as told by Jijide.

Jijide presents a new chapter in the narrative of dialogues with the Dialogo III collection and the two fragrances: Dentro and Oltre. The two unisex fragrances were presented at Esxence 2025 and will be available starting from the end of April.

With Dialogo III, Jijide tells the story of Italy, the brand's homeland. However, it chooses a different perspective, a narrative far from stereotypes, as it always does in its stories. The collection speaks of a choice that Italians often have to make, a decision that is often painful: to stay or to leave.

Dentro is the fragrance, the olfactory image, that speaks of the sensations and environments of those who consciously decide to stay in Italy and put down roots. The opening of Dentro brings one of the most recognizable scents of Italian culture, the smell of moka coffee. The ground coffee opens in dialogue, intertwining with the metallic smell of the moka pot. How many conversations start and end in front of a steaming moka? How often is coffee an excuse to meet? Notes of cocoa, tobacco, and incense follow, enhancing the three-dimensional sensation of ground coffee and adding familiar, intimate scents. Another symbol of Italy arrives: the fig. The fig of the Italian countryside, of passion, of well-established roots. You can smell the leaves and the juicy fruit. It sweetens with notes of osmanthus and honey. The base notes include suede, with its artisanal smell, vetiver, benzoin, oud, and amber.

Oltre is the fragrance, the olfactory image, that tells the life, sensations, and choice of those who decide to move abroad, beyond Italy. Oltre opens with clean, airy, and metallic notes that recall the smells that pervade the air when ironing a white shirt, between steam and the iron. A metallic and crystalline lavender is distinctly felt. The heart follows with a skincare ritual with all its smells and sensations: the smell of rose water toner, velvety and enveloping face cream. The base of Oltre transports you to the moment of makeup, with the smell of a beauty case full of makeup, with its typical powdery and clean scent. Ready to face the new life. The inspiration for the fragrance is the color purple: a symbol of feminist and queer struggle. Oltre is an aromatic amber powdery fragrance.

Perfumers 

For the Dialogo 3 collection, Jijide also chose to rely on two emerging talents, two young people who well embody the concepts outlined by this collection.

Mattia Sorrentino, born in 1996, is the Italian perfumer who created Dentro. Mattia chose to stay in Italy and continue his activity as a perfumer in the world of fragrances.

Edda Salvadori, born in 2001, is the perfumer who created Oltre and decided to move to Paris to pursue her passion for perfumery and study Scent Design & Creation at the prestigious ISIPCA.