The scent of what we love: see our Discovery Set Traces of Love
The scent of what we love is a form of involuntary repetition.
It settles into memory and returns whenever we remember, imagine, relive. The scent of what we love appears suddenly, without warning or invitation, often when we least expect it. It exists because we have been there, because we sensed someone or something and never truly forgot it. It is a silent, constant presence.
It is the scent of a loved one, of their skin.
Of a room, of an object, of everything that is most dear to us: things we have learned to recognize with our eyes closed. It is a memory that does not need to be summoned; it is already there, waiting. We carry it with us at all times, quietly.
Some people try to give shape to these scents.
They attempt to stop them in time and bring them back. They try to get as close as possible to the memory, to make it lasting by holding onto its essence. This is how certain perfumes come to life: from the desire to make something invisible, tangible. A delicate balance between staying true to a personal memory and making it universal enough to become part of the person who wears it. A play of equilibrium between private memory and shared language.
Each fragrance selected in this article begins with an image or a memory, a real sensation, and seeks to transform it into a presence to be worn.
Dentro
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Dentro tells the story of a precise moment, a ritual rooted in time. The fragrance recreates an image dear to the perfumer: moments spent drinking coffee with their grandmother. The preparation of the moka pot and the coffee itself become repeated gestures, rituals that serve as a way of being together. Around a small cup of coffee unfolds an entire universe of affection: being close, talking, sharing, caring. Over time, the scent of coffee becomes the memory of a loved one and the time spent together. Main notes: moka coffee, fig, incense
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Fuoco
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The scent of loved ones often tells us about their habits, their everyday gestures, the clothes they wear. Fuoco is born from the memory of an embrace and seeks to recreate the scent the perfumer perceived on their father’s jacket. A distinct scent, the smell of clothes worn by someone who smokes. An aroma that intertwines with fabric fibers and transforms over time. This scent becomes the beginning of a story about time spent together, community, shared habits, and what remains. Notes of roasted chestnuts are added, eaten with loved ones while talking, sharing time, and creating new memories. Main notes: chestnut, smoke, vetiver |
Oltre
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Oltre speaks of a beloved place, of a routine that has taken shape over time, of everything we recognize as familiar. It tells of a precise moment: getting ready before going out, when the house is still present around us. The scents are known, intimate, almost invisible. Steam rising while ironing a shirt, with its metallic nuances filling the air. The scent of creams and make-up, slightly vintage, borrowed from a mother or a grandmother. These are scents that comfort us, that remind us of home and offer reassurance. They speak of repeated gestures, time, care. They have the ability to slow us down and carry us back within the walls of the places we know to be the most dear, the safest. Main notes: steam, lavender, vintage make-up |
Shao Guan
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Memories are places we move through with our senses before our thoughts. This is where everything we love most gathers: a space made of details that resurface without asking permission. Shao Guan leads us into an inner garden, where our most cherished images slowly and quietly take shape. Notes of rose, magnolia, and storax flowers accompany us with delicacy, while grapefruit and pomegranate vibrate with freshness, like emotions returning to us. It is a walk that allows us to feel nostalgic, to move slowly, to choose where to pause. Main notes: pink grapefruit, magnolia, white musk |
And maybe this is why we seek certain scents, certain perfumes.
To rediscover sensations, moments of presence, gestures that are both deeply intimate and familiar. Something to accompany us when we long for the scent of what we love.
