Avant-Garde Italian Artistic Perfumery house
It's pronounced 'Jījí de' which is the transcription of the Chinese 积极的 which indicates a positive attitude towards life
The fragrances of the Dialogue Collection are two opposite and complementary facets of the theme that unites them. Enriched by the yet-to-be-expressed talent of noses creating their first fragrance, through a shared journey between two people exchanging visions, they express their deepest selves, tell stories through perfumes, and celebrate innovation, diversity, and the beauty that arises from the ability to communicate without limits. The perfumes are olfactory images that transport elsewhere, engage, evoke memories, and inspire imagination.
Artistic perfumery that speaks an inclusive language: the Personality Collection is an olfactory journey into the soul. The fragrances are an intimate portrait that uses colors from different cultures, emotions, and identities. Designed to be universally evocative thanks to olfactory tests on Italian and Chinese people. Each perfume captures and celebrates the essence and aura of a state of mind. An invitation to discover oneself through evocative, authentic, and powerful trails, where individuality becomes the absolute protagonist.
The Discovery Sets are portals that can accompany you to real or imaginary places, among elements of nature and familiar environments. From the kitchen at home to a journey around the world, let yourself be surprised by the selections, close your eyes, and embark on a sensory journey. In the end, choose the fragrance you like the most. You will receive a discount voucher of the same amount as the Discovery Set to use for the purchase of a full-size bottle.
Jijide's creations are conversations in the form of fragrances: they tell the beauty that can be found in open, free, authentic, and conscious dialogue. They do this by choosing to work with emerging artists and offering a unique and unrepeatable experience, alive and unfiltered. They also refuse to limit themselves to creating separate perfumes for women or men. A Made in Italy brand, Jijide's entire production is limited to within a 50 km radius of the metropolitan area of Milan, reducing its environmental impact.
