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Stories

Racconti covers the latest news and activities we develop together with the artistic perfumery community. In this space, we will take you behind the scenes of the Jijide world, where creativity and innovation merge to create unique fragrances.

Our values are at the heart of every initiative. Jijide promotes sustainability, inclusivity, and authenticity. Each fragrance is conceived with passion and attention to detail, reflecting our commitment to excellence and genuineness. You will discover the development processes of our new products, collaborations with talented artists and perfumers, and the stories that make each perfume a true work of art. We invite you to join us on this olfactory journey and be inspired by the wonders of the Jijide world.

Jin U e Cin Fan: Tra Espressione e Silenzio
Mar 31, 2026
Jin U and Cin Fan: Between Expression and Silence

The Personalità Collection expresses itself through different colours, each representing a true vibration of the soul. Like finding yourself within an intensely green landscape you would never...

Wu Xing: i Cinque Elementi e il profumo
Mar 23, 2026
Wu Xing: the Five Elements and Fragrance

A fragrance can reach deep within, sometimes raw enough to bring tears. It speaks to something irrational in us. You don’t explain it. You feel it. You wear it, live with it. You play with it. You ...

L'odore di ciò che amiamo: scopri il Discovery Set Traces of Love
Feb 5, 2026
The scent of what we love: see our Discovery Set Traces of Love

The scent of what we love is a form of involuntary repetition.It settles into memory and returns whenever we remember, imagine, relive. The scent of what we love appears suddenly, without warning o...

Fragrantica racconta le nostre Collezioni Dialogo.
Jan 14, 2026
Fragrantica explores the story behind our Dialogo Collections.

In a dedicated feature, Fragrantica explores the universe of Dialogo: three collections, six fragrances, three olfactory conversations woven through cultures, places, and emotions. From the rising ...

Profumi e libri: il racconto dei profumi attraverso i romanzi
Nov 25, 2025
Profumi e libri: il racconto dei profumi attraverso i romanzi

Come raccontare un profumo a chi non ha la possibilità di sentirlo? Una delle vie da percorrere è quella che intreccia la profumeria alla letteratura. L’atmosfera di un romanzo, a volte, può essere...

Profumo, identità e scelte: Jijide presenta la nuova collezione al Quintessence Dubai
Oct 24, 2025
Perfume, Identity and Choices: Jijide Presents Its New Collection at Quintessence Dubai

Jijide will participate in Quintessence – The Art of Perfume, held within Beautyworld Middle East 2025, the leading international exhibition for the beauty and wellness industry. The event marks a...

Jijide a Notes Shanghai 2025: un ritorno alle origini, tra profumo, identità e dialogo tra culture
Oct 13, 2025
Jijide at Notes Shanghai 2025: a return to origins, through fragrance, identity, and cultural dialogue

Jijide is participating in Notes Shanghai and the Golden Osmanthus Awards, bringing its olfactory collections to an international stage. Shanghai represents a return to origins and a bridge between...

Fragrantica racconta la nostra Collezione Personalità. Otto fragranze, otto stati d’animo.
Oct 11, 2025
Fragrantica tells the story of our Personality Collection. Eight fragrances, eight moods.

Fragrantica tells the story of our Personality Collection. Eight fragrances, eight moods. An olfactory journey through emotion and identity.

Autunno, introspezione e nuove energie: scopri il nuovo Discovery Set Autumn Equinox
Oct 9, 2025
Autumn, introspection and new energy: discover the new Autumn Equinox Discovery Set

Autumn is the season of change and introspection, an invitation to slow down and embrace transformation. The Autumn Equinox Discovery Set brings together four fragrances that reveal the most intima...